Pelican Bay in Grand Bahama ReBrands Itself
Pelican Bay resort at Lucayahas launched a new look and logo, “Meet Happy” to show the hotel’s new focus on experiences for meetings, weddings, and guest stays rather than just a place to vacation.
According to general manager, Magnus Alnebeck, this perspective was necessary as more and more persons began staying at the hotel for a predetermined purpose rather than vacation. “Increasingly Grand Bahama is becoming more of a destination where we have so much more visitors as opposed to tourists who come for vacation.
“It makes every sense for the resort to embrace this situation and reposition itself to cater to this market,” Alnebeck said.
The resort has embarked on a multi-million dollar project to enhance the experience of guests. By 2010 the Canal House, a five-storey, 30,680 square foot building at the entrance of the property, will be completed and house meeting rooms and conference spaces for events, while continuing to offer vacation experiences to their guests. Alnebeck wants “Every business person to know that Pelican Bay is the hotel of choice when visiting Grand Bahama Island.”
Read more at Freeport.NassauGuardian.net.