Turks & Caicos Real Estate - Marketing Department for Island Properties
Not every real estate company is fortunate enough to have their own Marketing Department dedicated to the Caribbean Islands like Coldwell Banker Real Estate Turks & Caicos does.
As a key member of the Coldwell Banker Island Affiliates group, Heather Goodman - Marketing Director, leads the Caribbean and Atlantic offices to new heights with innovative marketing plans designed to showcase island listings to qualified purchasers worldwide.
The following is an article that was recently written by Heather for our Island Affiliates Website.
Affluent Homeowners Focus on Location, Location, Location
“Homeowners at the highest end of the real estate market still have a dream house in mind and location does play a factor in where some call home, according to the 2008 Coldwell Banker Previews International Luxury Survey. Twenty-seven percent of the people surveyed responded that their dream home was on an island.
The survey revealed that about half of the affluent homeowners surveyed (48 percent) own at least one secondary residence. Most of these properties are located in beach areas (45 percent). For those who own second homes, significantly more men than women cited that the primary purpose of the residence was a retirement property (17 percent vs 8 percent).
The survey was conducted online by the independent market research firm, ICR, in April 2008 and commissioned by Coldwell Banker Previews International, the exclusive Coldwell Banker service dedicated to luxury real estate.
In 2007, the Coldwell Banker system participated in more than 25,000 transaction sides of homes priced at $1 Million or more in that year, a total sales volume of $46.6 Billion.”
When listing your property with Coldwell Banker Turks & Caicos you receive individual attention from not only your Sales Associate and the local office, but from an established and experienced Marketing Department that specializes in marketing island properties to buyers in all parts of the world.
For additional information on listing your island property in the Turks & Caicos Islands contact us at reception@coldwellbankertci.com or visit our website at www.coldwellbankertci.com
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